Augmented Reality: Your New Weapon for Meeting the Printing Industry’s Service Requirements

A Demanding Environment

Print machinery manufacturers know that their customers operate in a highly competitive and demanding marketplace. Ultimate quality, short runs, JIT delivery, and production excellence are the name of the game in today’s printing industry. To succeed in such a market, printers are under constant pressure to minimize costs, maximize turnaround time, and optimize quality. This dynamic exists not only at the high end of the market; even small and medium size customers expect their printers to adhere to similar standards. Speed, quality, and service have become prerequisites for survival in today's uncompromising market. 

 

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